LessThanUThink has taken on Orange County, Calif. The campaign was successfully implemented at Santiago Canyon College and Santa Ana College, and we are currently implementing at Orange Coast College. LessThanUThink is a student-generated anti-binge drinking campaign. The campaign focuses on college campuses and reaches students through humorous messages that emphasize the negative social consequences of binge drinking. The campaign’s objective is to encourage students to make responsible decisions concerning alcohol consumption. Follow the continuous success of this campaign by visiting our Facebook page and following our Twitter account.